Course Overview: This 24-week course aims to equip students with a comprehensive understanding of digital marketing strategies, tools, and techniques. By covering both foundational and advanced concepts, the course prepares students for roles in top companies across India. The course includes practical projects, assessments, and a six-month internship, with a 100% placement guarantee.

Digital Marketing Course Syllabus (24 Weeks)

Course Objective

This 24-week course equips students with comprehensive digital marketing strategies, tools, and techniques. By covering foundational and advanced concepts, students are prepared for roles in top companies. The course includes practical projects, assessments, and a six-month internship, with a 100% placement guarantee.

Weeks 1-4: Fundamentals of Digital Marketing

Week 1: Introduction to Digital Marketing

Topics Covered: Overview of digital marketing, Traditional vs. digital marketing, Digital marketing ecosystem
Learning Outcomes: Understand scope and relevance, Familiarity with various channels
Pedagogy: Lectures, Case studies, Group discussions

Week 2: Key Digital Marketing Metrics and KPIs

Topics Covered: KPIs: CTR, CPC, Conversion Rate, Web analytics basics
Learning Outcomes: Identify and analyze key performance indicators
Pedagogy: Data-driven exercises, Real-time metrics analysis

Week 3: Consumer Behavior in Digital Age

Topics Covered: Consumer journey online, Role of digital marketing in decision-making
Learning Outcomes: Understand digital marketing's impact on consumer behavior
Pedagogy: Case studies, Role-play sessions

Week 4: Digital Marketing Strategy Development

Topics Covered: Elements of a successful digital strategy, Building brand presence online
Learning Outcomes: Develop a cohesive digital marketing plan
Pedagogy: Strategy simulation, Group projects

Weeks 5-8: SEO and SEM

Week 5: Introduction to Search Engine Optimization (SEO)

Topics Covered: SEO fundamentals, On-page and off-page SEO
Learning Outcomes: Perform basic SEO optimization techniques
Pedagogy: Hands-on exercises, SEO audits

Week 6: Advanced SEO Techniques

Topics Covered: Keyword research and analysis, Link-building strategies
Learning Outcomes: Implement advanced SEO tactics
Pedagogy: Practical sessions on keyword tools, Live projects

Week 7: Introduction to Search Engine Marketing (SEM)

Topics Covered: Google Ads fundamentals, Paid vs. organic search
Learning Outcomes: Set up and manage Google Ads campaigns
Pedagogy: Google Ads simulator, Practical ad creation exercises

Week 8: Optimizing SEM Campaigns

Topics Covered: A/B testing ads, Conversion rate optimization (CRO)
Learning Outcomes: Optimize ad campaigns for better ROI
Pedagogy: Live SEM campaign optimization on Google Ads

Weeks 9-12: Social Media Marketing

Week 9: Introduction to Social Media Marketing

Topics Covered: Overview of platforms, Social media demographics
Learning Outcomes: Develop basic social media campaigns
Pedagogy: Case studies of successful social media campaigns

Week 10: Social Media Content Strategy

Topics Covered: Content creation, Designing content calendars
Learning Outcomes: Create effective content strategies for platforms
Pedagogy: Group projects, Peer reviews

Week 11: Paid Social Media Marketing

Topics Covered: Facebook, Instagram, and LinkedIn ads, Audience targeting
Learning Outcomes: Create and manage paid social media campaigns
Pedagogy: Practical ad campaign creation on live platforms

Week 12: Social Media Analytics and Reporting

Topics Covered: Tools for social media analytics, Campaign reporting and optimization
Learning Outcomes: Analyze social media campaigns
Pedagogy: Analysis of real-world social media reports

Weeks 13-16: Content Marketing, Email Marketing, and Influencer Marketing

Week 13: Content Marketing Strategy

Topics Covered: Content creation, Storytelling, Distribution channels
Learning Outcomes: Build a comprehensive content marketing plan
Pedagogy: Content creation workshops

Week 14: Email Marketing Essentials

Topics Covered: Email marketing tools, Crafting compelling campaigns
Learning Outcomes: Create and analyze email campaigns
Pedagogy: Email campaign creation and analysis exercises

Week 15: Advanced Email Marketing

Topics Covered: Segmentation, A/B testing, Personalization in email marketing
Learning Outcomes: Execute advanced email strategies
Pedagogy: Live project on email campaign automation

Week 16: Influencer and Affiliate Marketing

Topics Covered: Leveraging influencers for promotion, Introduction to affiliate marketing
Learning Outcomes: Develop influencer and affiliate marketing strategies
Pedagogy: Case studies of successful influencer campaigns

Weeks 17-20: Analytics, Tools, and CRM

Week 17: Introduction to Google Analytics

Topics Covered: Setting up Google Analytics, Understanding dashboards
Learning Outcomes: Monitor website traffic using Google Analytics
Pedagogy: Hands-on setup and usage

Week 18: Advanced Web Analytics

Topics Covered: User behavior analysis, Goal setting and tracking conversions
Learning Outcomes: Perform in-depth website analysis
Pedagogy: Google Analytics advanced features exploration

Week 19: Marketing Automation Tools

Topics Covered: Overview of automation tools (HubSpot, Marketo), Workflow automation
Learning Outcomes: Automate marketing workflows for better efficiency
Pedagogy: Hands-on practice with automation tools

Week 20: Customer Relationship Management (CRM)

Topics Covered: Introduction to CRM tools (Salesforce, Zoho CRM), Integrating CRM with marketing strategies
Learning Outcomes: Utilize CRM systems to manage customer relationships
Pedagogy: CRM tool simulations, Case studies

Weeks 21-22: Industrial Project

Capstone Digital Marketing Project

Topics Covered: Real-life client project, End-to-end campaign development
Learning Outcomes: Apply all skills in a real-world setting
Pedagogy: Group work with industry mentors

Weeks 23-24: Assessment, Quizzes, and Internship Preparation

Final Assessment and Quizzes

Topics Covered: Comprehensive assessment covering all topics, Case studies
Learning Outcomes: Demonstrate comprehensive knowledge of digital marketing
Pedagogy: Written and practical exams

Internship Preparation

Topics Covered: Interview preparation, CV building, Mock interviews
Learning Outcomes: Be fully prepared for internships in top companies
Pedagogy: Career coaching, CV workshops, Interview simulations

6-Month Internship

Students will be placed in top digital marketing agencies or firms across India, working on live digital marketing projects. The internship will provide hands-on experience in a professional environment.

Final Outcome

Graduates will be job-ready digital marketing professionals with practical experience, a portfolio, and a guaranteed placement opportunity in top companies.

Digital Marketing

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Devanshu Shukla

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